| The new advertising campaign covers 3 themes: |
CORPORATE
At the bottom of the page you find the “footer”, which is a fixed element of the advertising campaign, made of two elements:
 the Komatsu Division website address
the payoff : “Lift Up Your Business”
In the lower left corner of the page there is the specific space where distributors can fit their logo and address.
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These pages have been specifically designed to promote 6 families of products, each one of these with a customized headline part of the same concept which is “whatever your need, Komatsu has the right product”:
Your Performance – Your Komatsu (AR Series) Your Productivity – Your Komatsu (MWP Series)
Your Satisfaction – Your Komatsu (AX-BX series) Your Flexibility – Your Komatsu (MWS Series)
Your Energy – Your Komatsu (AE-AM-BE Series) Your Power – Your Komatsu (CX–DX–EX Series)
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A special layout has been developped for
promotion like:
special discount longer warrenty
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